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시험 번호/코드: adwords-fundamentals
시험 이름: Google (Google Search Fundamentals Exam Practice Test)
당신이 구입하기 전에 시도
일년동안 무료 업데이트
100% 환불보장약속
100% 합격율 보장
Q&A: 160 문항
업데이트: 2014-03-18

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NO.1 You have elected to use the device platform targeting in your Google AdWords. How is the quality
score calculated for this feature?
A. The type of device you've elected to target affects how the quality score is calculated.
B. The type of operating system you've elected to target affects how the quality score is
calculated.
C. Quality scores are not calculated when a Google AdWords users elects to use content
placement.
D. The quality score is calculated the same as all Google AdWords ads: It's calculated using a variety of
factors and measures how relevant your keyword is to your ad group and to a user's search query.
Answer: D

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NO.2 Jennifer has been notified that her ad was disapproved by Google. What tool can Jennifer use to
determine why the ad has NOT been approved by Google AdWords?
A. Keyword Review tool
B. AdWords Editor tool
C. Google AdWords ad tool
D. Disapproved Ads tool
Answer: D

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NO.3 Google wants to make certain that Google Content Network consultants understand where people are
spending their time online. Google has identified four categories where people spend their time online.
Which one of the following statements ranks Internet usage for Web users from smallest to largest
percentage of time online according to Google?
A. Commerce sites, content sites, communication sites, search sites
B. Search sites, commerce sites, content sites, communication sites
C. Communication sites, content sites, commerce sites, search sites
D. Content sites, communication sites, commerce sites, search sites
Answer: D

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NO.4 Your client wants to use Google AdWords' ability to display ads in videos. How can you create a video
ad for your customer?
A. You'll need a video editing program, like QuickTime Pro, to edit and create video ads.
B. You'll insert the text into an ad template that Google AdWords will insert into the video ad.
C. Your video can be created in any program,but the output must be compatible with YouTube.
D. You must use the Display Ad Builder to create a video ad.
Answer: D

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NO.5 What term is assigned to the concept of measuring your profit that you've made from advertising
compared to how much you've spent on that advertising?
A. ROI
B. Sunk costs
C. CTR
D. CPM
Answer: A

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NO.6 Jeff is creating a mobile ad for his Website for the Google AdWords program. Which one of the following
options is allowed by Google AdWords for mobile users?
A. A call link so visitors can immediately call rather than visit the Website
B. A text link so visitors can send a text message to the advertiser
C. An ignore mobile ad option to hide the Google AdWords
D. A hide all images option to see just the Google AdWords text
Answer: A

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NO.7 Google does not allow double-serving advertisements. Which one of the following is the best
explanation of Google's double-serving policy?
A. Google does not allow advertisers or affiliates to have ads across multiple accounts for the same or
similar businesses, or ads across multiple accounts triggered by the same or similar keywords.
B. Google does not allow advertisers or affiliates to have more than one identical business
operating on more than one server.
C. Google does allow multiple accounts triggered by the same or similar keywords as long as the
advertisements direct the customers to a common Website.
D. Google does not allow advertisers or affiliates to have competing ads for the same or similar
businesses.
Answer: A

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NO.8 You are managing a Google AdWords for your client. The client has informed you that they want their
ads to go on very specific Web pages in the Google Content Network. Which Google AdWords option
would allow you to specify what pages the advertisement should appear on?
A. Network devices setting
B. Exclusion tools setting
C. Web pages setting
D. Placement targeting setting
Answer: D

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NO.9 Linda has a discount clothing store and she'd like to post Google AdWords advertisements for her
store. When she creates her ad which one of the follow advertisements would NOT be allowed by Google
AdWords?
A. Good Discounted Clothes
B. Fashion Clothes Online Here
C. Fashion 4U Here
D. No Clothes
Answer: C

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NO.10 Beth has created a Google AdWords account for her company but she is no longer interested in
managing the Google AdWords. She hires an SEO firm to manage the account and SEM for her.
How can the SEO firm now manage Beth's account?
A. The SEO firm will need to link Beth's account to their account.
B. The SEO firm will need to acquire Beth's account through the My Client Center program.
C. The SEO firm will need to create a new Google AdWords account in the My Client Center program.
D. The SEO firm will need Beth's account login information to login and manage the account as Beth
Answer: A

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NO.11 You have created four different ads for a client. The client is pleased, but wants to know how Google
AdWords selects which sponsored links ad to display. How does Google AdWords chooses the ad to
display?
A. The AdWords system shows each ad once before rotating to the next ad.
B. The manager of the ad must determine the orderand frequency of the ad to be displayed.
C. The AdWords system automatically rotates among the different ad variations and shows the
better-performing variation more.
D. The AdWords system shows each ad for 100 impressions and then rotates to the next ad.
Answer: C

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NO.12 Fred has created a phrase match keyword targeting for his Google AdWords ad. His phrase is used
car. Which one of the following examples of search phrases will allow Fred's ad to be displayed?
A. Car that's been used
B. Used and new car
C. Used toy car
D. Buy used car
Answer: D

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NO.13 Frank is managing a Google AdWords ad group for his travel agency. Frank wants to make certain that
his ad appears in Google when someone searches for Montana cabin rentals. Which one ofthe following
matching options would ensure that Frank's ad would appear when this exact phrase exclusively is used?
A. [Montana cabin rentals]
B. "Montana cabin rentals"
C. -Montana cabin rentals
D. Montana cabin rentals
Answer: A

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NO.14 Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery.
She wants to make certain that only people in her city can actually see her ad - rather than
advertising for users in a different location. You tell Deanna that there are three location options for
Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?
A. Region and city targeting
B. Customized targeting
C. Country targeting
D. Predictive targeting
Answer: D

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NO.15 Amy is new to Google AdWords and she's curious about the policies Google requires for
participants and their ads. Which one of the following is NOT of the Google AdWords policy categories.?
A. Link policies
B. Editorial and format policies
C. Image policies
D. Content policies
Answer: C

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NO.16 Google uses multiple approaches, such as IP addressing, to determine the language and location of
users searching for particular keywords. What term is given to the Google analysis of the search term,
such as Tampa doctors, to determine where a user may be originating their search from?
A. Google AdWords search analysis
B. Qualitative analysis
C. Quantitative analysis
D. Query parsing
Answer: D

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NO.17 Martha has created a video ad for her Google AdWords account. She would like to customize where
the video ad is displayed geographically. Which one of the following choices is NOT one of the
geographical customization choices Martha has for displaying her Google AdWords video ad?
A. Internationally
B. Globally
C. Locally
D. Nationally
Answer: B

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NO.18 You're serving as a Google AdWords consultant for a company that sells electronics. Bob, your client,
is new to Web-based business sales and he's concerned with how long his ad will run. You explain to Bob
the concept of a daily budget and the monthly costs, but Bob is still worried and would like to just run his
ad for a short period of time. What's the smallest amount of time that you can configure an ad to run for
Bob?
A. 15 minutes per week
B. 48 hours per week
C. 1 hour per week
D. 24 hours per week
Answer: A

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NO.19 John has created a new Google AdWords and he has elected to include the ad in the
Google Network. A few weeks later he decides that he longer wants to participate in the Google Network.
How can John opt out of the Google Network?
A. John can contact Google and ask them to disassociate his ads from the Google Network.
B. John can opt out of the network by deselecting the option to include the Google AdWords ad in the
Google Network.
C. John can opt out of the network through the Settings tab of the campaign page.
D. John cannot opt of the network - once he joins his account is attached to the program.
Answer: C

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NO.20 Nancy would like to create a display ad for the Google Content Network, but she doesn't have image
editing software. Which of the following is recommended for Nancy to create a display ad for the Google
Content Network?
A. Hire a designer to create the display ad.
B. Use the Display Ad Builder.
C. Use the Adobe Ad Builder.
D. Use a text ad.
Answer: B

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ITExamDump에서 발췌한 Google인증 adwords-fundamentals덤프는 전문적인 IT인사들이 연구정리한 최신버전 Google인증 adwords-fundamentals시험에 대비한 공부자료입니다. Google인증 adwords-fundamentals 덤프에 있는 문제만 이해하고 공부하신다면Google인증 adwords-fundamentals시험을 한방에 패스하여 자격증을 쉽게 취득할수 있을것입니다.

ITExamDump는 여러분의 꿈을 이루어줄 뿐만 아니라 일년무료 업뎃서비스도 따릅니다. ITExamDump에서 제공하는 덤프로 여러분은 1000%시험을 패스하실수 있고Google adwords-fundamentals자격증을 취득하실 수 있습니다.지금 바로 사이트에서Google adwords-fundamentals덤프데모 즉 덤프의 일부 문제와 답을 다운 받으셔서 체험하실 수 있습니다.

시험 번호/코드: adwords-fundamentals
시험 이름: Google (Google Search Fundamentals Exam Practice Test)
당신이 구입하기 전에 시도
일년동안 무료 업데이트
100% 환불보장약속
100% 합격율 보장
Q&A: 160 문항
업데이트: 2014-03-10

Google adwords-fundamentals인증시험패스는 아주 어렵습니다. 자기에맞는 현명한 학습자료선택은 성공을 내딛는 첫발입니다. 퍼펙트한 자료만의 시험에 성공할수 있습니다. Pass4Tes시험문제와 답이야 말로 퍼펙트한 자료이죠. 우리Google adwords-fundamentals인증시험자료는 100%보장을 드립니다. 또한 구매 후 일년무료 업데이트버전을 받을 수 있는 기회를 얻을 수 있습니다.

지금 사회에 능력자들은 아주 많습니다.it인재들도 더욱더 많아지고 있습니다.많은 it인사들은 모두 관연 it인증시험에 참가하여 자격증취득을 합니다.자기만의 자리를 확실히 지키고 더 높은 자리에 오르자면 필요한 스펙이니까요.adwords-fundamentals시험은Google인증의 중요한 시험이고 또 많은 it인사들은Google자격증을 취득하려고 노력하고 있습니다.

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NO.1 John has created a new Google AdWords and he has elected to include the ad in the
Google Network. A few weeks later he decides that he longer wants to participate in the Google Network.
How can John opt out of the Google Network?
A. John can contact Google and ask them to disassociate his ads from the Google Network.
B. John can opt out of the network by deselecting the option to include the Google AdWords ad in the
Google Network.
C. John can opt out of the network through the Settings tab of the campaign page.
D. John cannot opt of the network - once he joins his account is attached to the program.
Answer: C

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NO.2 Jennifer has been notified that her ad was disapproved by Google. What tool can Jennifer use to
determine why the ad has NOT been approved by Google AdWords?
A. Keyword Review tool
B. AdWords Editor tool
C. Google AdWords ad tool
D. Disapproved Ads tool
Answer: D

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NO.3 Google uses multiple approaches, such as IP addressing, to determine the language and location of
users searching for particular keywords. What term is given to the Google analysis of the search term,
such as Tampa doctors, to determine where a user may be originating their search from?
A. Google AdWords search analysis
B. Qualitative analysis
C. Quantitative analysis
D. Query parsing
Answer: D

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NO.4 You're serving as a Google AdWords consultant for a company that sells electronics. Bob, your client,
is new to Web-based business sales and he's concerned with how long his ad will run. You explain to Bob
the concept of a daily budget and the monthly costs, but Bob is still worried and would like to just run his
ad for a short period of time. What's the smallest amount of time that you can configure an ad to run for
Bob?
A. 15 minutes per week
B. 48 hours per week
C. 1 hour per week
D. 24 hours per week
Answer: A

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NO.5 Google wants to make certain that Google Content Network consultants understand where people are
spending their time online. Google has identified four categories where people spend their time online.
Which one of the following statements ranks Internet usage for Web users from smallest to largest
percentage of time online according to Google?
A. Commerce sites, content sites, communication sites, search sites
B. Search sites, commerce sites, content sites, communication sites
C. Communication sites, content sites, commerce sites, search sites
D. Content sites, communication sites, commerce sites, search sites
Answer: D

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NO.6 Beth has created a Google AdWords account for her company but she is no longer interested in
managing the Google AdWords. She hires an SEO firm to manage the account and SEM for her.
How can the SEO firm now manage Beth's account?
A. The SEO firm will need to link Beth's account to their account.
B. The SEO firm will need to acquire Beth's account through the My Client Center program.
C. The SEO firm will need to create a new Google AdWords account in the My Client Center program.
D. The SEO firm will need Beth's account login information to login and manage the account as Beth
Answer: A

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NO.7 You are managing a Google AdWords for your client. The client has informed you that they want their
ads to go on very specific Web pages in the Google Content Network. Which Google AdWords option
would allow you to specify what pages the advertisement should appear on?
A. Network devices setting
B. Exclusion tools setting
C. Web pages setting
D. Placement targeting setting
Answer: D

Google   adwords-fundamentals   adwords-fundamentals

NO.8 What term is assigned to the concept of measuring your profit that you've made from advertising
compared to how much you've spent on that advertising?
A. ROI
B. Sunk costs
C. CTR
D. CPM
Answer: A

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NO.9 You have created four different ads for a client. The client is pleased, but wants to know how Google
AdWords selects which sponsored links ad to display. How does Google AdWords chooses the ad to
display?
A. The AdWords system shows each ad once before rotating to the next ad.
B. The manager of the ad must determine the orderand frequency of the ad to be displayed.
C. The AdWords system automatically rotates among the different ad variations and shows the
better-performing variation more.
D. The AdWords system shows each ad for 100 impressions and then rotates to the next ad.
Answer: C

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NO.10 Your client wants to use Google AdWords' ability to display ads in videos. How can you create a video
ad for your customer?
A. You'll need a video editing program, like QuickTime Pro, to edit and create video ads.
B. You'll insert the text into an ad template that Google AdWords will insert into the video ad.
C. Your video can be created in any program,but the output must be compatible with YouTube.
D. You must use the Display Ad Builder to create a video ad.
Answer: D

Google   adwords-fundamentals pdf   adwords-fundamentals   adwords-fundamentals자료

NO.11 Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery.
She wants to make certain that only people in her city can actually see her ad - rather than
advertising for users in a different location. You tell Deanna that there are three location options for
Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?
A. Region and city targeting
B. Customized targeting
C. Country targeting
D. Predictive targeting
Answer: D

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NO.12 Nancy would like to create a display ad for the Google Content Network, but she doesn't have image
editing software. Which of the following is recommended for Nancy to create a display ad for the Google
Content Network?
A. Hire a designer to create the display ad.
B. Use the Display Ad Builder.
C. Use the Adobe Ad Builder.
D. Use a text ad.
Answer: B

Google   adwords-fundamentals자료   adwords-fundamentals   adwords-fundamentals   adwords-fundamentals

NO.13 Frank is managing a Google AdWords ad group for his travel agency. Frank wants to make certain that
his ad appears in Google when someone searches for Montana cabin rentals. Which one ofthe following
matching options would ensure that Frank's ad would appear when this exact phrase exclusively is used?
A. [Montana cabin rentals]
B. "Montana cabin rentals"
C. -Montana cabin rentals
D. Montana cabin rentals
Answer: A

Google   adwords-fundamentals덤프   adwords-fundamentals

NO.14 Google does not allow double-serving advertisements. Which one of the following is the best
explanation of Google's double-serving policy?
A. Google does not allow advertisers or affiliates to have ads across multiple accounts for the same or
similar businesses, or ads across multiple accounts triggered by the same or similar keywords.
B. Google does not allow advertisers or affiliates to have more than one identical business
operating on more than one server.
C. Google does allow multiple accounts triggered by the same or similar keywords as long as the
advertisements direct the customers to a common Website.
D. Google does not allow advertisers or affiliates to have competing ads for the same or similar
businesses.
Answer: A

Google자료   adwords-fundamentals   adwords-fundamentals   adwords-fundamentals자격증

NO.15 Martha has created a video ad for her Google AdWords account. She would like to customize where
the video ad is displayed geographically. Which one of the following choices is NOT one of the
geographical customization choices Martha has for displaying her Google AdWords video ad?
A. Internationally
B. Globally
C. Locally
D. Nationally
Answer: B

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NO.16 Amy is new to Google AdWords and she's curious about the policies Google requires for
participants and their ads. Which one of the following is NOT of the Google AdWords policy categories.?
A. Link policies
B. Editorial and format policies
C. Image policies
D. Content policies
Answer: C

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NO.17 Linda has a discount clothing store and she'd like to post Google AdWords advertisements for her
store. When she creates her ad which one of the follow advertisements would NOT be allowed by Google
AdWords?
A. Good Discounted Clothes
B. Fashion Clothes Online Here
C. Fashion 4U Here
D. No Clothes
Answer: C

Google   adwords-fundamentals dumps   adwords-fundamentals   adwords-fundamentals시험문제

NO.18 You have elected to use the device platform targeting in your Google AdWords. How is the quality
score calculated for this feature?
A. The type of device you've elected to target affects how the quality score is calculated.
B. The type of operating system you've elected to target affects how the quality score is
calculated.
C. Quality scores are not calculated when a Google AdWords users elects to use content
placement.
D. The quality score is calculated the same as all Google AdWords ads: It's calculated using a variety of
factors and measures how relevant your keyword is to your ad group and to a user's search query.
Answer: D

Google   adwords-fundamentals   adwords-fundamentals   adwords-fundamentals

NO.19 Fred has created a phrase match keyword targeting for his Google AdWords ad. His phrase is used
car. Which one of the following examples of search phrases will allow Fred's ad to be displayed?
A. Car that's been used
B. Used and new car
C. Used toy car
D. Buy used car
Answer: D

Google   adwords-fundamentals dumps   adwords-fundamentals   adwords-fundamentals   adwords-fundamentals

NO.20 Jeff is creating a mobile ad for his Website for the Google AdWords program. Which one of the following
options is allowed by Google AdWords for mobile users?
A. A call link so visitors can immediately call rather than visit the Website
B. A text link so visitors can send a text message to the advertiser
C. An ignore mobile ad option to hide the Google AdWords
D. A hide all images option to see just the Google AdWords text
Answer: A

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Google 자격증 adwords-reporting 시험덤프

ITExamDump 에서 출시한 제품 Google인증adwords-reporting시험덤프는 고득점으로 시험을 통과한 많은 분들이 검증한 완벽한 시험공부자료입니다. IT업계에 몇십년간 종사한 전문가들의 경험과 노하우로 제작된Google인증adwords-reporting덤프는 실제 시험문제에 대비하여 시험유형과 똑같은 유형의 문제가 포함되어있습니다.시험 불합격시 불합격성적표로 덤프비용환불신청을 약속드리기에 아무런 우려없이 덤프를 구매하여 공부하시면 됩니다.

빨리 ITExamDump 덤프를 장바구니에 넣으시죠. 그러면 100프로 자신감으로 응시하셔서 한번에 안전하게 패스하실 수 있습니다. 단 한번으로Google adwords-reporting인증시험을 패스한다…… 여러분은 절대 후회할 일 없습니다.

ITExamDump 에서 출시한Google인증adwords-reporting 덤프는Google인증adwords-reporting 실제시험의 출제범위와 출제유형을 대비하여 제작된 최신버전 덤프입니다. 시험문제가 바뀌면 제일 빠른 시일내에 덤프를 업데이트 하도록 최선을 다하고 있으며 1년 무료 업데이트서비스를 제공해드립니다. 1년 무료 업데이트서비스를 제공해드리기에 시험시간을 늦추어도 시험성적에 아무런 페를 끼치지 않습니다. ITExamDump에 믿음을 느낄수 있도록 구매사이트마다 무료샘플 다운가능기능을 설치하였습니다.무료샘플을 체험해보시고ITExamDump을 선택해주세요.

ITExamDump의 Google인증 adwords-reporting시험덤프는 고객님의 IT자격증을 취득하는 꿈을 실현시켜 드리는 시험패스의 지름길입니다. Google인증 adwords-reporting덤프에는 실제시험문제의 거의 모든 문제를 적중하고 습니다. ITExamDump의 Google인증 adwords-reporting덤프가 있으면 시험패스가 한결 간편해집니다.

시험 번호/코드: adwords-reporting
시험 이름: Google (Google Reporting and Analysis Exam Practice Test)
당신이 구입하기 전에 시도
일년동안 무료 업데이트
100% 환불보장약속
100% 합격율 보장
Q&A: 211 문항
업데이트: 2013-11-20

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여러분은 우선 우리 ITExamDump사이트에서 제공하는Google인증adwords-reporting시험덤프의 일부 문제와 답을 체험해보세요. 우리 ITExamDump를 선택해주신다면 우리는 최선을 다하여 여러분이 꼭 한번에 시험을 패스할 수 있도록 도와드리겠습니다.만약 여러분이 우리의 인증시험덤프를 보시고 시험이랑 틀려서 패스를 하지 못하였다면 우리는 무조건 덤프비용전부를 환불해드립니다.

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NO.1 You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for
your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool
to help you identify additional keywords through synonyms and different spellings.
What Google AdWords tool would you use?
A. Keyword Tool Supercharger
B. Google Analytics
C. Keyword Tool
D. AdWords Editor
Answer: C

Google   adwords-reporting인증   adwords-reporting   adwords-reporting최신덤프   adwords-reporting

NO.2 Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many
dimensions can she include in the report?
A. Seven
B. One
C. Five
D. Ten
Answer: C

Google자료   adwords-reporting   adwords-reporting   adwords-reporting자격증

NO.3 You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes
for theatres. Their website is robust, full of good articles and keywords, and
wellorganized.
As their new Google AdWords consultant, which one of the following AdWords strategies would you
recommend for their different lines of products?
A. Create separate campaigns for product line: one for magic tricks, one for stage props, and one for
costumes.
B. Create one campaign for all of their products to maximize ad exposure.
C. Create a campaign based on their products and use placements to target their audience.
D. Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
Answer: A

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NO.4 Holly is the webmaster for her company's website and she would like to install and configure Google
Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages
she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in
her website?
A. On her home page
B. On her index page
C. On her Google Analytics destination URL
D. On every page of her website
Answer: D

Google   adwords-reporting   adwords-reporting dumps   adwords-reporting덤프

NO.5 You are trying to determine the return on investment for a Google AdWords campaign for a client.
Which of the following is the correct formula for finding the return on investment for Google AdWords.?
A. (Revenue from sales - Advertising costs)/Revenue from Sales
B. (Revenue from sales - Advertising costs)/Duration of Ad
C. (Revenue from sales - Advertising costs)/Advertising costs
D. (Revenue from sales - Advertising costs)
Answer: C

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NO.6 You are a Google AdWords consultant for your client and you're helping them optimize their Google
AdWords ads to increase their return on investment. Google recommend three optimization approaches
to increase return on investment. Which of the following is NOT an activity that you should do to improve
ROI for your client's ads?
A. Define a clear call-to-action
B. Filter out unqualified clicks
C. Relate ads to their landing pages
D. Include deals and benefits
Answer: D

Google   adwords-reporting자료   adwords-reporting

NO.7 In Google AdWords there are two places where you can see the information for the Placement
Performance Report. The first is through the Reporting tab and the actual Placement Performance report.
Where else can you see the information in the Placement Performance Report in Google AdWords?
A. You can have the report emailed to you in .csv format.
B. You can see the details on your Keywords tab.
C. You can see the details on your Account Performance Tab.
D. You can see the details on the Networks tab.
Answer: D

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NO.8 Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports
to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see
the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the
e-commerce section of Google Analytics what report should Ben utilize?
A. Total revenue
B. Visits to Purchase
C. Conversion rate
D. Average order value
Answer: C

Google기출문제   adwords-reporting   adwords-reporting기출문제   adwords-reporting pdf

NO.9 You are exploring Google Analytics for a website you have created. In Google Analytics, you would like
to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps
to create this graph measuring total visits and new visits for your website?
A. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and
then choose Visits and % New Visits.
B. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and
then choose Visitors and % New Visitors.
C. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then
choose Visitors and % New Visitors.
D. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then
choose Visits and % New Visits.
Answer: A

Google   adwords-reporting dumps   adwords-reporting dumps

NO.10 Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is
to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not
sell a product or service as a result of the conversion, but only the free newsletter is offered. The client
has asked Doug to calculate the return on investment, for the conversions that have been made as a
result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find
the return on investment?
A. Doug would need to know the value of the newsletter.
B. Doug needs to know the product cost of the client, to find the return on investment.
C. You can't track the ROI if there's nothing for sale as a result of the conversion.
D. Doug needs to know what the final cost of the newsletter would be.
Answer: A

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NO.11 Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he
uses it to market his public speaking business. Mark would, however, like to assign a dollar value for
customers that complete the 'contact me' field on his website to track return on investment for the
marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the
configuration of the goals in Google Analytics would Mark add the $50 value to?
A. Mark does not have an e-commerce enabled website he would not be able to track dollar amounts
through Google Analytics.
B. Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose
"dollars" in the currency value.
C. Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he
has created for the 'contact me' form on his website.
D. Mark does not have an e-commerce enabled website but he can enter 25 in the "goal
completion" field and know the points are actually $25 towards his ROI.
Answer: C

Google덤프   adwords-reporting시험문제   adwords-reporting최신덤프   adwords-reporting

NO.12 Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane
would like to use a targeting tool to help her improve her Google AdWords program. Which of the
following is a target tool that will help Jane to increase her ROI for her Google AdWords?
A. Conversion Tracking
B. Google Analytics
C. Keyword Tool
D. Traffic Estimator
Answer: C

Google덤프   adwords-reporting   adwords-reporting인증   adwords-reporting   adwords-reporting

NO.13 You are configuring goals for a large complex website. How many goals can you create for each website
profile in Google Analytics?
A. 20
B. 100
C. 50
D. 10
Answer: A

Google자료   adwords-reporting   adwords-reporting   adwords-reporting dumps   adwords-reporting   adwords-reporting

NO.14 Google determines a quality score to evaluate keyword relevance. The higher the quality score, the
better the ad will perform for your site. There are several factors that go into determining your quality
score, which include your clickthrough rate, the relevance of your ad text, keyword, and what is the other
factor?
A. Domain name
B. History of Google AdWords
C. Negative keywords
D. Landing page
Answer: D

Google자료   adwords-reporting   adwords-reporting pdf   adwords-reporting pdf   adwords-reporting   adwords-reporting시험문제

NO.15 Joan is about to enroll in the Google AdWords for her travel agency for her European business. She
wants to target clients throughout Europe using English, Spanish, French, and Flemish ads.
Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple
languages?
A. Create four ads - one for each language.
B. Create four ad groups - one for each language.
C. Create four campaigns - one for each language.
D. Use English only, as it's the most common of the four languages she's targeting.
Answer: C

Google dump   adwords-reporting   adwords-reporting자격증   adwords-reporting   adwords-reporting자료   adwords-reporting

NO.16 You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the
following Google searches would cause your ad to display?
A. Only searches for "coffee cups" as it's using the exact match options.
B. Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
C. Any queries that search for "coffee cups" in quotation marks.
D. Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
Answer: D

Google기출문제   adwords-reporting   adwords-reporting dumps   adwords-reporting자료   adwords-reporting자료

NO.17 Which of the following statements best describes the relationship between Google AdWords and the
quality score?
A. The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad
position.
B. The lower a keyword's Quality Score, the lower the price you pay for each click and the better its ad
position.
C. The higher a keyword's Quality Score, the better its ad position.
D. The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad
position.
Answer: A

Google dump   adwords-reporting   adwords-reporting자격증

NO.18 What reporting portion of Google Analytics would you examine if you're interested in seeing your most
popular pages in your website?
A. E-commerce
B. Content
C. Web page views
D. Goals
Answer: B

Google dump   adwords-reporting   adwords-reporting기출문제

NO.19 How is an ad's Clickthrough rate calculated?
A. It's the number of clicks an ad receives divided by the number of impressions.
B. It's the number of clicks an ad receives from anywhere in the Google Search or Google Content
Network.
C. It's the total number of clicks an ad receives from the Google Content Network.
D. It's the number of clicks an ad receives divided by the cost of each click.
Answer: A

Google자료   adwords-reporting   adwords-reporting dump   adwords-reporting덤프

NO.20 When you configure a new action for Google AdWords conversion tracking, there is a customized field
called "other" and four other tracking purpose fields. Which of the following is not a valid tracking purpose
for conversion tracking?
A. Download
B. Signup
C. View of a key page
D. Purchase/Sale
Answer: A

Google인증   adwords-reporting   adwords-reporting   adwords-reporting

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Google adwords-display 덤프

ITExamDump의 Google인증 adwords-display덤프는 거의 모든 실제시험문제 범위를 커버하고 있습니다.Google인증 adwords-display시험덤프를 구매하여 덤프문제로 시험에서 불합격성적표를 받을시ITExamDump에서는 덤프비용 전액 환불을 약속드립니다.

우리ITExamDump가 제공하는 최신, 최고의Google adwords-display시험관련 자료를 선택함으로 여러분은 이미 시험패스성공이라고 보실수 있습니다.

ITExamDump는 고객님의 IT자격증취득의 작은 소원을 이루어지게 도워드리는 IT인증시험덤프를 제공해드리는 전문적인 사이트입니다. ITExamDump 표 Google인증adwords-display시험덤프가 있으면 인증시험걱정을 버리셔도 됩니다. ITExamDump 표 Google인증adwords-display덤프는 시험출제 예상문제를 정리해둔 실제시험문제에 가장 가까운 시험준비공부자료로서 공을 들이지않고도 시험패스가 가능합니다.

시험 번호/코드: adwords-display
시험 이름: Google (Google Display Exam Practice Test)
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ITExamDump는 IT인증시험 자격증 공부자료를 제공해드리는 전문적인 사이트입니다. ITExamDump제품은 100%통과율을 자랑하고 있습니다. Google인증 adwords-display시험이 어려워 자격증 취득을 망설이는 분들이 많습니다. ITExamDump가 있으면 이런 걱정은 하지 않으셔도 됩니다. ITExamDump의Google인증 adwords-display덤프로 시험을 한방에 통과하여 승진이나 연봉인상에 도움되는 자격증을 취득합시다.

adwords-display 덤프무료샘플다운로드하기: http://www.itexamdump.com/adwords-display.html

NO.1 Google makes many recommendations for Google AdWords users for direct response campaigns.
One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay
when people click your ad. What other reason is valid for using the cost-per-click bidding?
A. If you want to be included in Google Content Network, you must use cost-per-click bidding.
B. If you are creating a display ad, you must use cost-per-click bidding.
C. If you want to include video overlays ads, you must use cost-per-click bidding.
D. If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
Answer: D

Google   adwords-display dumps   adwords-display   adwords-display dumps

NO.2 In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser
may use. Which one of the following is NOT one of the three bidding strategies in the
Google Content Network?
A. Cost-per-acquisition bidding
B. Cost-per-month bidding
C. Cost-per-click bidding
D. Cost-per-thousand bidding
Answer: B

Google   adwords-display   adwords-display자격증

NO.3 Jan has a Website selling shoes and socks online. She would like to use Google AdWords'
costperacquisition approach for her ads. If Jan uses this approach what must she also do?
A. Jan must also use Google Checkout.
B. Jan must be a preferred Google vendor.
C. Jan must use the Conversion Optimizer.
D. Jan must set her CPC maximum bids to a minimum of 25 cents.
Answer: C

Google   adwords-display덤프   adwords-display   adwords-display dump

NO.4 Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long
must Mary Jane's ad run before she can use this feature accurately?
A. 30 days
B. 60 days
C. 24 hours
D. 7 days
Answer: A

Google인증   adwords-display   adwords-display   adwords-display

NO.5 Which of the following bidding strategies will you use if you are focused on a particular customer action,
such as leads or purchases?
A. CPA bidding
B. CPM bidding
C. Manual CPC bidding
D. Automatic CPC bidding
Answer: A

Google덤프   adwords-display자격증   adwords-display   adwords-display자격증

NO.6 Andy is a consultant to a business that wants to advertise in the Google Content Network. He
recommends that the business owner use the contextual targeting for his ads. What is the contextual
targeting?
A. The contextual targeting allows the business owner to target specific languages.
B. The contextual targeting allows the business owner to select keywords related to the products for sale
so his ads will show on related Websites.
C. The contextual targeting allows the business owner to target specific demographics.
D. The contextual targeting allows the business owner to insert ads into a series of related We bsites.
Answer: B

Google   adwords-display덤프   adwords-display   adwords-display최신덤프

NO.7 Henry has created a video that he'd like to include in the Google Content Network. His video is a
demonstration of a product that he sells on his website. With this type of content, what type of video
advertising is Henry interested in using in the Google Content Network?
A. Overlay video ad
B. In-stream video ad
C. Click-to-play video ad
D. Video placement ad
Answer: C

Google   adwords-display pdf   adwords-display   adwords-display덤프   adwords-display

NO.8 Allen is managing ads for his company and he'd like to include the ads in the Google Content Network.
Where does Allen configure automatic placements of ads in the Google Content Network for his
campaigns?C
A. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his
"Settings" tab.
B. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his
"Networks" tab.
C. Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his
"Settings" tab.
D. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his
"Opportunities" tab.
Answer: A

Google   adwords-display   adwords-display dumps

NO.9 Examine the image given below:
What Google Tool is being used in the image above?
A. Google Wonder Wheel
B. Google Rich Media Ad Builder
C. Google Ad Builder
D. Google Ads Diagnostic Tool
Answer: C

Google자료   adwords-display기출문제   adwords-display   adwords-display기출문제

NO.10 Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually
three ways to add managed placements to an ad group. Which one of the following is NOT one of the
three methods Fred can use to add managed placements to an ad group?
A. Manually adding
B. Browsing the Web for placements with the Google AdWords toolbar
C. Copying from the automatic placement table
D. Using the Placement tool
Answer: B

Google   adwords-display   adwords-display시험문제   adwords-display dump

NO.11 Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to
create a performance report for the overall campaign performance. What steps will Amy take to generate
this performance report?
A. Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll
select the Campaign Performance option.
B. Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign
Performance option.
C. Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign
Performance option.
D. Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the
Campaign Performance option.
Answer: B

Google인증   adwords-display기출문제   adwords-display   adwords-display최신덤프

NO.12 Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the
past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough
conversion tracking.?
A. It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
B. It's the number of conversions that have happened from a video ad.
C. It's the conversion rate for ads in the Google Content Network.
D. It's the cost of conversions that have happened after a user saw Bob's ad online.
Answer: A

Google   adwords-display   adwords-display시험문제   adwords-display인증

NO.13 Which of the following is a Google property where display ads are eligible to appear?
A. MSN
B. YouTube
C. Wonder wheel
D. Yahoo
Answer: B

Google덤프   adwords-display dumps   adwords-display최신덤프   adwords-display

NO.14 You are managing a Google AdWords campaign for a company. You launch a new display campaign.
In the first week of the campaign launch, you noticed a large number of clicksbut no conversions. Which
of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.
A. Increase bidding for successful sites.
B. Verify that your conversion code is set up correctly.
C. Evaluate performance of campaign regularly.
D. Check the ad creative and the landing page to make sure they are well matched.
Answer: B,D

Google dump   adwords-display   adwords-display   adwords-display

NO.15 Jeffrey has an online store that caters to collectors of antique pins based on comic book characters.
His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which
of the following would be the best strategy considering Jeffrey's audience?
A. Use the Google Content Network for niche placements.
B. Use the Google Content Network with automatic placements based on hundreds of comic-book based
keywords.
C. Use Google AdWords for search marketing.
D. Use Google AdWords with hundreds of comic-book based keywords.
Answer: A

Google dump   adwords-display   adwords-display

NO.16 Google has some very specific recommendations for planning a display campaign. According to Google,
what is the top recommendation for planning an effective display campaign?
A. Set your bids and budget.
B. Identify your goals.
C. Find your target audience.
D. Create your custom display ad.
Answer: B

Google dump   adwords-display pdf   adwords-display dumps   adwords-display dump

NO.17 Which of the following tabs will you use to see and edit details of all the ad groups in your AdWords
account?
A. Ad groups
B. Campaign
C. Statistics
D. Status
Answer: A

Google   adwords-display   adwords-display   adwords-display시험문제

NO.18 Which of the following tools will you use to identify potential ad group themes for your display
campaigns?
A. Google analytics
B. Google trends
C. Wonder wheel
D. Display ad builder
Answer: C

Google dumps   adwords-display   adwords-display덤프   adwords-display pdf

NO.19 Which of the following is one of the reserved media placements available on YouTube?
A. Play rate
B. Partner Watch Pages
C. Display ad builder
D. AdWords Auction
Answer: B

Google덤프   adwords-display기출문제   adwords-display   adwords-display   adwords-display   adwords-display자료

NO.20 Consider the image shown below:
What will happen if you click on the "history of soccer" link in the image?
A. You'll be taken to the first page with the keyword "history of soccer" in the Google search r esults.
B. Another line will branch out from "soccer" with related links to the "history of soccer" link.
C. The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be
created.
D. Google AdWords will display ads related to the "history of soccer" for this keyword.
Answer: C

Google기출문제   adwords-display기출문제   adwords-display pdf   adwords-display   adwords-display

ITexamdump의 LOT-440덤프의 VCE테스트프로그램과 70-342덤프는 한방에 시험을 패스하도록 도와드립니다. ITexamdump 에서는 최신버전의 BAS-013시험에 대비한 고품질 덤프와 70-465시험 최신버전덤프를 제공해드립니다. 최고품질 HP2-B25시험자료는 100% 간단하게 시험패스하도록 최선을 다하고 있습니다. IT인증시험패스는 이토록 간단합니다.

시험자료링크: http://www.itexamdump.com/adwords-display.html

adwords-reporting 덤프 Google 자격증

최근 더욱 많은 분들이Google인증adwords-reporting시험에 도전해보려고 합니다. ITExamDump에서는 여러분들의 시간돠 돈을 절약해드리기 위하여 저렴한 가격에 최고의 품질을 지닌 퍼펙트한Google인증adwords-reporting시험덤플르 제공해드려 고객님의 시험준비에 편안함을 선물해드립니다. ITExamDump제품을 한번 믿어보세요.

우리ITExamDump 사이트에서Google adwords-reporting관련자료의 일부 문제와 답 등 샘플을 제공함으로 여러분은 무료로 다운받아 체험해보실 수 있습니다.체험 후 우리의ITExamDump에 신뢰감을 느끼게 됩니다.빨리 우리 ITExamDump의 덤프를 만나보세요.

Google adwords-reporting 시험을 어떻게 통과할수 있을가 고민중이신 분들은ITExamDump를 선택해 주세요. ITExamDump는 많은 분들이 IT인증시험을 응시하여 성공하도록 도와주는 사이트입니다. 최고급 품질의Google adwords-reporting시험대비 덤프는Google adwords-reporting시험을 간단하게 패스하도록 힘이 되어드립니다. ITExamDump 의 덤프는 모두 엘리트한 전문가들이 만들어낸 만큼 시험문제의 적중률은 아주 높습니다.

시험 번호/코드: adwords-reporting
시험 이름: Google (Google Reporting and Analysis Exam Practice Test)
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일년동안 무료 업데이트
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Q&A: 211 문항
업데이트: 2013-10-27

ITExamDump의 Google인증 adwords-reporting덤프를 공부하여Google인증 adwords-reporting시험을 패스하는건 아주 간단한 일입니다.저희 사이트에서 제작한Google인증 adwords-reporting덤프공부가이드는 실제시험의 모든 유형과 범위가 커버되어있어 높은 적중율을 자랑합니다.시험에서 불합격시 덤프비용은 환불신청 가능하기에 안심하고 시험준비하시면 됩니다.

우리는 여러분이 시험패스는 물론 또 일년무료 업데이트서비스를 제공합니다.만약 시험에서 실패했다면 우리는 덤프비용전액 환불을 약속 드립니다.하지만 이런 일은 없을 것입니다.우리는 우리덤프로 100%시험패스에 자신이 있습니다. 여러분은 먼저 우리 ITExamDump사이트에서 제공되는Google인증adwords-reporting시험덤프의 일부분인 데모 즉 문제와 답을 다운받으셔서 체험해보실 수 잇습니다.

ITExamDump에서 제공되는Google adwords-reporting인증시험덤프의 문제와 답은 실제시험의 문제와 답과 아주 유사합니다. 아니 거이 같습니다. 우리ITExamDump의 덤프를 사용한다면 우리는 일년무료 업뎃서비스를 제공하고 또 100%통과 율을 장담합니다. 만약 여러분이 시험에서 떨어졌다면 우리는 덤프비용전액을 환불해드립니다.

ITExamDump의Google인증 adwords-reporting덤프는 고객님의 IT인증자격증을 취득하는 소원을들어줍니다. IT업계에 금방 종사한 분은 자격증을 많이 취득하여 자신만의 가치를 업그레이드할수 있습니다. ITExamDump의Google인증 adwords-reporting덤프는 실제 시험문제에 대비하여 연구제작된 퍼펙트한 시험전 공부자료로서 시험이 더는 어렵지 않게 느끼도록 편하게 도와드립니다.

adwords-reporting 덤프무료샘플다운로드하기: http://www.itexamdump.com/adwords-reporting.html

NO.1 Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports
to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see
the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the
e-commerce section of Google Analytics what report should Ben utilize?
A. Total revenue
B. Visits to Purchase
C. Conversion rate
D. Average order value
Answer: C

Google기출문제   adwords-reporting   adwords-reporting인증   adwords-reporting   adwords-reporting

NO.2 Which of the following statements best describes the relationship between Google AdWords and the
quality score?
A. The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad
position.
B. The lower a keyword's Quality Score, the lower the price you pay for each click and the better its ad
position.
C. The higher a keyword's Quality Score, the better its ad position.
D. The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad
position.
Answer: A

Google   adwords-reporting   adwords-reporting   adwords-reporting

NO.3 You are configuring goals for a large complex website. How many goals can you create for each website
profile in Google Analytics?
A. 20
B. 100
C. 50
D. 10
Answer: A

Google   adwords-reporting   adwords-reporting덤프   adwords-reporting   adwords-reporting

NO.4 What reporting portion of Google Analytics would you examine if you're interested in seeing your most
popular pages in your website?
A. E-commerce
B. Content
C. Web page views
D. Goals
Answer: B

Google pdf   adwords-reporting   adwords-reporting

NO.5 You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the
following Google searches would cause your ad to display?
A. Only searches for "coffee cups" as it's using the exact match options.
B. Only search for "coffee cups" (lower cased) as it's using the case sensitive options.
C. Any queries that search for "coffee cups" in quotation marks.
D. Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
Answer: D

Google최신덤프   adwords-reporting pdf   adwords-reporting기출문제   adwords-reporting기출문제

NO.6 Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is
to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not
sell a product or service as a result of the conversion, but only the free newsletter is offered. The client
has asked Doug to calculate the return on investment, for the conversions that have been made as a
result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find
the return on investment?
A. Doug would need to know the value of the newsletter.
B. Doug needs to know the product cost of the client, to find the return on investment.
C. You can't track the ROI if there's nothing for sale as a result of the conversion.
D. Doug needs to know what the final cost of the newsletter would be.
Answer: A

Google   adwords-reporting   adwords-reporting덤프   adwords-reporting

NO.7 Holly is creating a new custom report in Google Analytics. When Holly creates a new report how many
dimensions can she include in the report?
A. Seven
B. One
C. Five
D. Ten
Answer: C

Google   adwords-reporting자격증   adwords-reporting인증   adwords-reporting

NO.8 When you configure a new action for Google AdWords conversion tracking, there is a customized field
called "other" and four other tracking purpose fields. Which of the following is not a valid tracking purpose
for conversion tracking?
A. Download
B. Signup
C. View of a key page
D. Purchase/Sale
Answer: A

Google   adwords-reporting dump   adwords-reporting dumps   adwords-reporting인증

NO.9 Joan is about to enroll in the Google AdWords for her travel agency for her European business. She
wants to target clients throughout Europe using English, Spanish, French, and Flemish ads.
Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple
languages?
A. Create four ads - one for each language.
B. Create four ad groups - one for each language.
C. Create four campaigns - one for each language.
D. Use English only, as it's the most common of the four languages she's targeting.
Answer: C

Google   adwords-reporting자격증   adwords-reporting   adwords-reporting   adwords-reporting

NO.10 You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes
for theatres. Their website is robust, full of good articles and keywords, and
wellorganized.
As their new Google AdWords consultant, which one of the following AdWords strategies would you
recommend for their different lines of products?
A. Create separate campaigns for product line: one for magic tricks, one for stage props, and one for
costumes.
B. Create one campaign for all of their products to maximize ad exposure.
C. Create a campaign based on their products and use placements to target their audience.
D. Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
Answer: A

Google기출문제   adwords-reporting시험문제   adwords-reporting

NO.11 Google determines a quality score to evaluate keyword relevance. The higher the quality score, the
better the ad will perform for your site. There are several factors that go into determining your quality
score, which include your clickthrough rate, the relevance of your ad text, keyword, and what is the other
factor?
A. Domain name
B. History of Google AdWords
C. Negative keywords
D. Landing page
Answer: D

Google자료   adwords-reporting   adwords-reporting

NO.12 Holly is the webmaster for her company's website and she would like to install and configure Google
Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages
she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in
her website?
A. On her home page
B. On her index page
C. On her Google Analytics destination URL
D. On every page of her website
Answer: D

Google   adwords-reporting덤프   adwords-reporting   adwords-reporting최신덤프   adwords-reporting자격증

NO.13 In Google AdWords there are two places where you can see the information for the Placement
Performance Report. The first is through the Reporting tab and the actual Placement Performance report.
Where else can you see the information in the Placement Performance Report in Google AdWords?
A. You can have the report emailed to you in .csv format.
B. You can see the details on your Keywords tab.
C. You can see the details on your Account Performance Tab.
D. You can see the details on the Networks tab.
Answer: D

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NO.14 Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane
would like to use a targeting tool to help her improve her Google AdWords program. Which of the
following is a target tool that will help Jane to increase her ROI for her Google AdWords?
A. Conversion Tracking
B. Google Analytics
C. Keyword Tool
D. Traffic Estimator
Answer: C

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NO.15 How is an ad's Clickthrough rate calculated?
A. It's the number of clicks an ad receives divided by the number of impressions.
B. It's the number of clicks an ad receives from anywhere in the Google Search or Google Content
Network.
C. It's the total number of clicks an ad receives from the Google Content Network.
D. It's the number of clicks an ad receives divided by the cost of each click.
Answer: A

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NO.16 You are a Google AdWords consultant for your client and you're helping them optimize their Google
AdWords ads to increase their return on investment. Google recommend three optimization approaches
to increase return on investment. Which of the following is NOT an activity that you should do to improve
ROI for your client's ads?
A. Define a clear call-to-action
B. Filter out unqualified clicks
C. Relate ads to their landing pages
D. Include deals and benefits
Answer: D

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NO.17 Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he
uses it to market his public speaking business. Mark would, however, like to assign a dollar value for
customers that complete the 'contact me' field on his website to track return on investment for the
marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the
configuration of the goals in Google Analytics would Mark add the $50 value to?
A. Mark does not have an e-commerce enabled website he would not be able to track dollar amounts
through Google Analytics.
B. Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose
"dollars" in the currency value.
C. Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he
has created for the 'contact me' form on his website.
D. Mark does not have an e-commerce enabled website but he can enter 25 in the "goal
completion" field and know the points are actually $25 towards his ROI.
Answer: C

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NO.18 You are trying to determine the return on investment for a Google AdWords campaign for a client.
Which of the following is the correct formula for finding the return on investment for Google AdWords.?
A. (Revenue from sales - Advertising costs)/Revenue from Sales
B. (Revenue from sales - Advertising costs)/Duration of Ad
C. (Revenue from sales - Advertising costs)/Advertising costs
D. (Revenue from sales - Advertising costs)
Answer: C

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NO.19 You are exploring Google Analytics for a website you have created. In Google Analytics, you would like
to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps
to create this graph measuring total visits and new visits for your website?
A. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and
then choose Visits and % New Visits.
B. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and
then choose Visitors and % New Visitors.
C. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then
choose Visitors and % New Visitors.
D. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then
choose Visits and % New Visits.
Answer: A

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NO.20 You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for
your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool
to help you identify additional keywords through synonyms and different spellings.
What Google AdWords tool would you use?
A. Keyword Tool Supercharger
B. Google Analytics
C. Keyword Tool
D. AdWords Editor
Answer: C

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Google인증 adwords-display시험은 중요한 IT인증자격증을 취득하는 필수시험과목입니다Google인증 adwords-display시험을 통과해야만 자격증 취득이 가능합니다.자격증을 많이 취득하면 자신의 경쟁율을 높여 다른능력자에 의해 대체되는 일은 면할수 있습니다.ITExamDump에서는Google 인증adwords-display시험대비덤프를 출시하여 여러분이 IT업계에서 더 높은 자리에 오르도록 도움드립니다. 편한 덤프공부로 멋진 IT전문가의 꿈을 이루세요.

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시험 번호/코드: adwords-display

시험 이름: Google (Google Display Exam Practice Test)

Google adwords-display인증시험은 전문적인 관련지식을 테스트하는 인증시험입니다. ITExamDump는 여러분이Google adwords-display인증시험을 통과할 수 잇도록 도와주는 사이트입니다. 많은 분들이 많은 시간과 돈을 들여 혹은 여러 학원 등을 다니면서Google adwords-display인증시험패스에 노력을 다합니다. 하지만 우리ITExamDump에서는 20시간 좌우만 투자하면 무조건Google adwords-display시험을 패스할 수 있도록 도와드립니다.

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NO.1 Which of the following tools will you use to identify potential ad group themes for your display
campaigns?
A. Google analytics
B. Google trends
C. Wonder wheel
D. Display ad builder
Answer: C

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NO.2 Which of the following bidding strategies will you use if you are focused on a particular customer action,
such as leads or purchases?
A. CPA bidding
B. CPM bidding
C. Manual CPC bidding
D. Automatic CPC bidding
Answer: A

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NO.3 You are managing a Google AdWords campaign for a company. You launch a new display campaign.
In the first week of the campaign launch, you noticed a large number of clicksbut no conversions. Which
of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.
A. Increase bidding for successful sites.
B. Verify that your conversion code is set up correctly.
C. Evaluate performance of campaign regularly.
D. Check the ad creative and the landing page to make sure they are well matched.
Answer: B,D

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NO.4 Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long
must Mary Jane's ad run before she can use this feature accurately?
A. 30 days
B. 60 days
C. 24 hours
D. 7 days
Answer: A

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NO.5 Which of the following tabs will you use to see and edit details of all the ad groups in your AdWords
account?
A. Ad groups
B. Campaign
C. Statistics
D. Status
Answer: A

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NO.6 Google has some very specific recommendations for planning a display campaign. According to Google,
what is the top recommendation for planning an effective display campaign?
A. Set your bids and budget.
B. Identify your goals.
C. Find your target audience.
D. Create your custom display ad.
Answer: B

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NO.7 Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to
create a performance report for the overall campaign performance. What steps will Amy take to generate
this performance report?
A. Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll
select the Campaign Performance option.
B. Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign
Performance option.
C. Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign
Performance option.
D. Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the
Campaign Performance option.
Answer: B

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NO.8 Google makes many recommendations for Google AdWords users for direct response campaigns.
One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay
when people click your ad. What other reason is valid for using the cost-per-click bidding?
A. If you want to be included in Google Content Network, you must use cost-per-click bidding.
B. If you are creating a display ad, you must use cost-per-click bidding.
C. If you want to include video overlays ads, you must use cost-per-click bidding.
D. If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
Answer: D

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NO.9 Andy is a consultant to a business that wants to advertise in the Google Content Network. He
recommends that the business owner use the contextual targeting for his ads. What is the contextual
targeting?
A. The contextual targeting allows the business owner to target specific languages.
B. The contextual targeting allows the business owner to select keywords related to the products for sale
so his ads will show on related Websites.
C. The contextual targeting allows the business owner to target specific demographics.
D. The contextual targeting allows the business owner to insert ads into a series of related We bsites.
Answer: B

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NO.10 Which of the following is one of the reserved media placements available on YouTube?
A. Play rate
B. Partner Watch Pages
C. Display ad builder
D. AdWords Auction
Answer: B

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NO.11 Jan has a Website selling shoes and socks online. She would like to use Google AdWords'
costperacquisition approach for her ads. If Jan uses this approach what must she also do?
A. Jan must also use Google Checkout.
B. Jan must be a preferred Google vendor.
C. Jan must use the Conversion Optimizer.
D. Jan must set her CPC maximum bids to a minimum of 25 cents.
Answer: C

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NO.12 Fred is a Google AdWords consultant for his client. He is explaining to his client that there are actually
three ways to add managed placements to an ad group. Which one of the following is NOT one of the
three methods Fred can use to add managed placements to an ad group?
A. Manually adding
B. Browsing the Web for placements with the Google AdWords toolbar
C. Copying from the automatic placement table
D. Using the Placement tool
Answer: B

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NO.13 Examine the image given below:
What Google Tool is being used in the image above?
A. Google Wonder Wheel
B. Google Rich Media Ad Builder
C. Google Ad Builder
D. Google Ads Diagnostic Tool
Answer: C

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NO.14 Henry has created a video that he'd like to include in the Google Content Network. His video is a
demonstration of a product that he sells on his website. With this type of content, what type of video
advertising is Henry interested in using in the Google Content Network?
A. Overlay video ad
B. In-stream video ad
C. Click-to-play video ad
D. Video placement ad
Answer: C

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NO.15 Allen is managing ads for his company and he'd like to include the ads in the Google Content Network.
Where does Allen configure automatic placements of ads in the Google Content Network for his
campaigns?C
A. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his
"Settings" tab.
B. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his
"Networks" tab.
C. Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his
"Settings" tab.
D. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his
"Opportunities" tab.
Answer: A

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NO.16 Jeffrey has an online store that caters to collectors of antique pins based on comic book characters.
His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which
of the following would be the best strategy considering Jeffrey's audience?
A. Use the Google Content Network for niche placements.
B. Use the Google Content Network with automatic placements based on hundreds of comic-book based
keywords.
C. Use Google AdWords for search marketing.
D. Use Google AdWords with hundreds of comic-book based keywords.
Answer: A

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NO.17 Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the
past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough
conversion tracking.?
A. It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
B. It's the number of conversions that have happened from a video ad.
C. It's the conversion rate for ads in the Google Content Network.
D. It's the cost of conversions that have happened after a user saw Bob's ad online.
Answer: A

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NO.18 In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser
may use. Which one of the following is NOT one of the three bidding strategies in the
Google Content Network?
A. Cost-per-acquisition bidding
B. Cost-per-month bidding
C. Cost-per-click bidding
D. Cost-per-thousand bidding
Answer: B

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NO.19 Consider the image shown below:
What will happen if you click on the "history of soccer" link in the image?
A. You'll be taken to the first page with the keyword "history of soccer" in the Google search r esults.
B. Another line will branch out from "soccer" with related links to the "history of soccer" link.
C. The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be
created.
D. Google AdWords will display ads related to the "history of soccer" for this keyword.
Answer: C

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NO.20 Which of the following is a Google property where display ads are eligible to appear?
A. MSN
B. YouTube
C. Wonder wheel
D. Yahoo
Answer: B

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